![]() ![]() In some cases, a funny ad causes a so-called “vampire effect” in which viewers remember the ad, but not the product or company it’s associated with. Moreover, experts are split on whether even a hilarious, popular commercial ad will actually translate to increased revenue and awareness. But a joke that falls flat can do the opposite, or even inspire a negative backlash. When it’s effective, a funny ad grabs attention and inspires positive feelings for a brand. What’s hilarious to one person might be downright annoying to another. Let’s get this out of the way: humor is hard. While some advertisers skip this step, incorporating the brand more subtly or focusing on awareness, you can really only get away with this if you’re already a household name like Nike or Apple.Īnd now, without further ado, here are our top 20 all-time favorite commercial examples: Lastly, an effective commercial ad makes clear what it wants viewers to do next, whether it’s visit a website, lease a car, or buy some candy. Your audience should watch your ad and think, “this brand is for people like me.” The best ads capture a brand’s voice and identity, and communicate the ethos behind the company. Usually, the ads that inspire that kind of dialogue have elicited some kind of emotional reaction: they’re funny, shocking, weird, or emotionally touching. Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand.įor maximum exposure, your ad should make people want to talk about it with other people, both in real life and on social media. So what does it take to make a good ad? As you’ll see in the commercial examples below, there are a few common traits the best commercials all share:įrom “Wassup!” to “Where’s the Beef?” the most successful commercial ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5,000 commercial messages in a single day. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured video ads are more popular than ever. Since the very first television commercial ran - for $9 - more than 75 years ago, TV advertising has grown into a $75 billion/year industry. (Or better yet, start your free trial of Biteable for access to hundreds of brandable templates and scenes, plus over 24 million video clips, pictures, and animations.) What makes a good TV commercial or video ad? Use them as a starting point for your own. As a bonus, we threw in two editable commercial video templates at the end of this article. We also included a few tips and tricks for making a video ad of your own.īut that’s not all. To pay homage to all the inspiration we’ve gotten along the way, we gathered a mega-list of our top 20 all-time favorite commercial examples. ![]() But we’re not the only ones who can make a good commercial. At Biteable, we like to think we know a thing or two about creating great video commercials and ads. ![]()
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